Events
Where the Cup Comes Alive.
Cannabis. Competition. Culture. Music. The Jack Herer Cup is more than a judging panel — it's a gathering of the community that carries this plant forward.
More Than an Awards Show.
Each Jack Herer Cup event brings together cultivators, consumers, advocates, and artists for a multi-day celebration. Winners are announced live. Music fills the venue. The spirit of Jack is everywhere.
Flagship Event
Jack Herer Cup 2027 — Las Vegas.
The flagship Jack Herer Cup returns to Las Vegas for 2027. Three days of competition finals, live music, cannabis culture programming, education panels, and the awards ceremony that crowns the best cannabis in the country.
Competition Finals
Top-scoring entries from all states compete for national titles
Live Music
World-class artists across multiple stages
Education Panels
Industry leaders, scientists, and advocates on the future of cannabis
Awards Ceremony
The official announcement of Jack Herer Cup winners
Vendor Village
Top cannabis brands, accessories, and culture
VIP Experience
Exclusive access, meet & greets, and premium hospitality
State Competitions
Coming to Your State.
Before the national finals, the Jack Herer Cup runs state-level competitions across the country. Each state event is its own celebration — and the top scorers advance to Las Vegas.
Nevada
Las Vegas
California
Los Angeles
Colorado
Denver
Oregon
Portland
Michigan
Detroit
Live Music
The Soundtrack of the Movement.
Music has always been part of cannabis culture. The Jack Herer Cup brings world-class artists to every event — from reggae and hip-hop to rock and electronic. Lineup announcements coming soon for 2027.
Join Us
Be Part of the Cup.
Whether you're competing, attending, or performing — the Jack Herer Cup is your event. Sign up to be notified when tickets and registration open.